Memes are everywhere. You can barely visit a social media website these days without seeing at least one meme pop up in your feed.
What is a meme? It’s basically an idea or behavior that spreads from person to person within a culture—usually with the help of visuals or videos, as memes are most often shared on sites like Tumblr and Imgur. While memes started as silly internet jokes, they’re now used as marketing tools by large brands like Wendy’s and Applebee’s.
As I mentioned before, business owners can use memes for marketing their business and increasing brand awareness. If you want to incorporate them into your marketing strategy but don’t know where to start, here’s everything you need to know about how to use memes for marketing your business.
What Is Meme Marketing?
Meme marketing is using memes to market your business, products, or services. You can target specific audiences by choosing the right meme to represent yourself and your brand. For example, if you’re selling vegan food, you could use a humorous image of Kermit the Frog sipping tea with the caption “But that’s none of my business” to gain attention from people who have an interest in veganism. If you sell plus-size clothing for women, you could use a meme of Kim Kardashian next to one of her famous quotes about loving herself. Get in touch with Meme Scout to know more about Meme Marketing.
Let’s say it’s National Donut Day, and you want to promote your donut e-commerce store online. Using memes as part of your online marketing campaign can help you draw customers’ attention to your social media posts. You could share a meme with an image of Homer Simpson licking donuts with the caption “Mmm, donuts.”
When choosing which meme to use for your business, make sure it aligns with who you are and what your company is about.
Why Use Meme Marketing?
Memes are fun and relatable, especially if they’re related to things like pop culture, trending news, or other viral content. They give people something to laugh about or think deeply about, which means much engagement on social media websites. This high engagement will cause your business’s name to be seen by even more users, especially if you tag the original creator of the meme.
Memes are also a great way to relate to younger generations and millennials, who make up many social media users and online shoppers. For example, if you sell shoes specifically for young adults, using memes as part of your marketing strategy is necessary. By incorporating memes into your overall social media marketing plan, you can create a bond with your customers—which will allow them to trust you more as their favorite brand or retailer.
How To Use Meme Marketing For Your Business?
Since posting memes on social media websites have become such a popular pastime, business owners need to find ways to stand out from everyone else to get noticed by potential customers. One simple yet effective way businesses use meme marketing is by including their brand’s name or logo in the caption.
For example, if you own a clothing boutique and want to promote your business on Instagram, you could post a meme with an image of Ariana Grande singing into the microphone at one of her concerts with the caption “Now back to me.” Just make sure that your account isn’t filled with anything but memes about your industry—otherwise, you become just another company that posts nothing but memes for promotion.
Meme Marketing Ideas
Businesses are now incorporating memes into their online marketing plans by creating custom memes related to their company or products. For example, Domino’s Pizza made a meme about its new delivery trucks speaking Spanish to target Hispanic customers.
The #DominosLatino campaign included 12 different memes posted on Dominos Pizza’s Facebook, Twitter, and Instagram accounts leading up to National Taco Day. The launch was so successful that many of the memes went viral, with over 10,000 shares combined.
Consumers’ attention sells more although these short, relatable images may seem like just another fad or passing trend online, they’re actually a valuable marketing tool that your business can take advantage of right now. Make no mistake about it: businesses can use memes to attract attention from consumers to sell more products or promote their services. Whether you choose one of the pre-made templates available on sites like Zazzle, customize your own meme using programs like Meme Generator, or create them yourself using Photoshop, memes are an easy way to attract more customers and increase your company’s market value.
Kim Kardashian next to one of her famous quotes about loving herself. Let’s say it’s National Donut Day, and you want to promote your donut e-commerce store online. Using memes as part of your online marketing campaign can help you draw customers’ attention to your social media posts. You could share a meme with an image of Homer Simpson licking donuts with the caption “Mmm, donuts.”
When choosing which meme to use for your business, make sure it aligns with who you are and what your company is about.
