Suppose a consumer receives a product that is poorly packaged, or its packaging begins to fall apart long before they start using it. In that case, it may create an impression of inferior quality. In many instances, the main component is your product, but first impressions will always matter to the consumer demographics your brand is targeting. Many household items that you think are safe but packed in poorly designed boxes or packaging materials can be sabotaging what you are trying to put on your brand.
For this reason, you must pay attention to the quality of the packaging boxes you intend to use to pack items for consumers. Generally, your packaging options must be carefully designed to give a positive impression of your product and the entire brand.
Importance Of Professionally Designed Product Packaging
A recent study showed that 48 percent of consumers purchased a product from the product they had just seen advertised on TV. But what most manufacturers, entrepreneurs, and marketers don’t know is that poor product packaging can quickly reduce that percentage, and with time, your target consumers may start buying from your direct competitors. Even when you have an excellent product, a poor package option can be a huge turn-off to consumers.
The goal of product packaging is to enable the consumer to open the product and facilitate a purchase quickly. For manufacturers, product packaging is also essential, as the packaging maximizes the visibility of the product with the intended audience. Indeed, your target consumers will be happy and confident to recommend your products to their peers.
A key factor to consider when planning the product’s packaging is how the item will be used. In most cases, a substantial benefit is the primary focus of packaging copy. This primary focus will also be the pivotal factor in the package design, as well as the shape and style of its concise dimensions. Make sure that the packaging option you choose resonates with your target audience. For instance, a company that manufactures toy cars for kids will use a unique packaging box compared to a company that manufactures or supplies microscopes for healthcare facilities.
The dimensions of the product package will largely be dictated by the dimensions of the item being shipped, as well as its intended customer base. For instance, a small toy car requires a smaller box compared to the nature of a box required to pack a fridge or 55-inch TV being shipped hundreds of miles away. So, as you choose a packaging option for your products, pay attention to the size of the specific product being shipped.
The constituent materials in the packaging also play a crucial role in the final package design. Some packaging materials are stronger and harder to break than others, making the actual package stronger and sturdier. Special paper is often needed for waterproof packaging. Similarly, the nature of the product being shipped will dictate the nature of the packaging material you choose.
Your packaging design should also include any features that add durability to the package, such as sub-seaming and micro-plastic materials. If your product needs to be securely inside it’s packaging, which is commonplace for food items and other perishables, you could look into the design of the enveloppe plastique (poly mailer packaging). High quality packaging like this is made of a durable, recycled material and also features sealing technology to allow for products to be securely packaged. Packaging like this also allows for branding and design elements to be shown still, which is a key component of effective branding that cannot be ignored.
As with color schemes in other areas of a design, thinking through the design and the desired look is a necessary element in the development of the package, developing a compelling brand image, which is the one thing that everyone will remember the product by. Ensure that the colors of your product packaging resonate with your brand. This is because product packaging is perceived as an extension of your brand, and your target audience must be able to differentiate your products from those of direct competition by just checking the packaging.
When all has been said and done, the goal of product packing is more than just making the package eye-catching, but rather emphasize the key benefits and features – aesthetically and otherwise – that make a product memorable and/or needed. Indeed, you should also pay attention to the issue of the product’s physical safety. The packaging should help ensure that the product reaches the intended consumer in perfect condition.
Summary
Product packaging design can be both practical and fun, and there are a variety of design professionals that can be contacted for a consultation concerning the packaging of your products and/or services. The designer’s main goal is to ensure the content is compatible with the package. By understanding the various materials with which the product will be disposed of, it will help to create an artwork that is compatible with a cleaning process to properly protect the product.
If you don’t want to design the packaging on your own, it is possible to collaborate with a third-party organization to get the right packaging for every product you intend to ship.
