Today, there are plenty of marketing options out there that can help you reach your audience. You have more traditional methods, like print marketing, which are still important, but you have even more opportunities to market your business with the internet. This includes paid media, where you pay for ad space online through different channels. This is different from earned media, where you gain traffic online organically. Paid media also offers different benefits than earned media, although you should invest in both for the best results.
What exactly is paid media marketing? We’ll break it down for you here.
Pay-Per-Click Ads
PPC ads are a popular type of paid media ads. These ads are promoted at the top of the search results, and, as the name tells you, you pay per person who clicks on your ad. These are marked as ads for users to see, but as they’re at the top of the page, they’re likely to be the first thing that gets a person’s attention. This is similar to earning a higher ranking from SEO, but rather than earn a regular position over time, you can quickly get a paid ad at the top of a user’s search results.
Sponsored Social Media Posts
In addition to paid ads on search engines, you can also buy sponsored posts for different social media platforms. This includes all of the most popular social media platforms, including Facebook, LinkedIn, Twitter, and Instagram. Sponsored posts on these platforms and others are marked as sponsored content but can still blend in easily among regular posts. These posts show up in a user’s feed like any other post from accounts they follow, the only difference being that you paid to place them there.
Display Ads
You can purchase display ads for just about anywhere, not just on social media and search results. A common example of display ads are banner ads at the top of a website, where they’re easy to see. These ads can include text, images, or videos. Dynamic display ads are also an extremely valuable part of paid media. These are ads based on a user’s behavior on a website, so they can be more effective than a standard display ad.
What Are The Benefits Of Paid Media Marketing?
One of the biggest benefits of paid media marketing is that it helps get your message out to a wider audience. You can target more people this way to get a better chance of bringing in traffic to your website and making sales. You can easily build brand awareness by getting your business’s name in front of more people. Not only can you reach more people this way, but you also have more opportunities to target the exact audience you want to see your paid media. This gives you a lot of control to ensure your ads will be as effective as they can be. Results from paid media also come quickly, and it’s an affordable option that you can utilize with almost any budget. These results are also easily trackable, so you’ll know if it’s working.
